What is Lucha?
This campaign is a national creative network of cross-sector Latino/a leaders working to transform our narrative and drive change. It serves as a resource platform to learn all about, participate in, and support our Latino/a community, traditions, and activism. Our mission is to create opportunities for authentic relationship building through the power of connection, culture, and activism. Ultimately, we want to uplift and empower our community to a make a difference.
I, in partnership with creative media agency, Revolve Impact, Creative Directed the initial brand id, led the campaign’s social media practices, produced virtual and in-person events as well as photo and video content.
Pretty cool, huh?
You can join the fun too.
(The campaign itself has since been off-boarded to another Communications Specialist as well as rebranded)