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What is Lucha?

This campaign is a national creative network of cross-sector Latino/a leaders working to transform our narrative and drive change. It serves as a resource platform to learn all about, participate in, and support our Latino/a community, traditions, and activism. Our mission is to create opportunities for authentic relationship building through the power of connection, culture, and activism. Ultimately, we want to uplift and empower our community to a make a difference.

 I, in partnership with creative media agency, Revolve Impact, Creative Directed the initial brand id, led the campaign’s social media practices, produced virtual and in-person events as well as photo and video content.

Pretty cool, huh?

You can join the fun too.

(The campaign itself has since been off-boarded to another Communications Specialist as well as rebranded)

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Plan My Ballot

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Latinx House at Sundance